Reimagining Products in a Digital World
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چکیده
Changing customer demands, fuelled by the emergence of digital technologies, are compelling enterprises to rethink their product strategy—concept and development. Products are evolving at an unprecedented pace and comprise more digital components than ever before. Digital technologies are enabling products to express themselves, monitor their own actions, and connect with each other. This is leading companies to move beyond their traditional and linear approach to product development, and reimagine the value chain in light of the emerging digital forces. WHITE PAPER
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